The new era of retail real estate means most commercial property owners need to adopt innovative strategies in order to compete in 2019 and ahead. So we asked a local real estate marketing agency for some ideas on how real estate investors looking for a value-add retail investment can succeed in 2019.
Below are a collection of ideas they put together. Some which we think are really innovative real estate marketing strategies. The successful real estate investor could have tremendous success in the new retail economy by adopting this comprehensive strategy.
Perhaps, the best strategy retail property owners can adopt is to become more local. While that may sound strange since commercial properties are often as local as it can get but overall they often are only local by their location.
Becoming more locally focused means retail and mall property owners need to adopt more local marketing strategies.
From older suburban malls to newer town centers, the commercial property owners who focus on most-effectively driving foot traffic and property recognition are going to find themselves the winners of retail in the new e-commerce age.
We see the winners of the new retail paradigm as the property owner who can best become ingrained into the fabric of local life. As a local retail owner or developer, you must constantly be focused on how can I be the best neighbor possible?
The key is to drive people for events and instances outside the normal shopping experience. Start trying to drive more bodies to your property using events and marketing efforts they incorporate social media and if possible driving people to “check-in”.