With the continued changes to the retail market and real estate, the Bucks County Courier Times reports that two Bucks County malls will be affected by the Sears Bankruptcy, Sears to close at Oxford Valley and Neshaminy malls amid bankruptcy filing.
The stores at the Oxford Vallley Mall in Middletown and Neshaminy Mall in Bensalem are slated to close.
That’s in contrast with chains like Walmart, Target, Best Buy and Macy’s, which have been enjoying stronger sales as they benefit from a robust economy and efforts to make the shopping experience more inviting by investing heavily in remodeling and de-cluttering their stores.
For those looking to make investments in the changing face of retail real estate, this article from BisNow has some excellent insight into how mall and shopping center investors can benefit from the changing face of real estate, 4 Things Retailers And Landlords Want You To Know About Consumer Shifts
If shoppers can ’Gram it, they will come. While the retail experience is driving foot traffic to stores, the key to sustained success goes beyond luring people to brick-and-mortar locations.
Making something worth posting means customers do the marketing themselves, and stores become locations worth visiting.
“When people photograph things, they become influences for a brand and that can really push digital sales, and really push people back into a shop,” Sugar Hill Real Estate Chief Creative Officer Jay Solomon said. “Old types of retail didn’t offer in-store experiences that were ‘Instagrammable.’
There’s nothing interesting about walking into a Home Depot and taking pictures of aisles with hammers.” Starbucks Director of Store Development Dan Shallit said customers posting videos improves company and store standards.
There will continue to be shifts in retail real estate and investors with a forward-thinking approach will be the beneficiaries.