Many times when doing one-off events, small business owners neglect to think about the insurance ramifications. It is especially important to consider the liability if people are going to be on your property or you are hosting an event.
This can be especially true for real estate investors who are looking to use guerrilla marketing techniques to get the word out about their business or new property.
Innovative entrepreneur Neil Patel (Quicksprout, Crazy Egg, KISS Metrics, NeilPatel.com) has a great article in Forbes with some excellent ideas for how to market a small business, from using handwritten notes to hosting/organizing events.
One thing that immediately jumped to mind is that for many of the ideas it would be important to check or change your small business’s insurance coverage.